Electronic Marketing Messages: Practical Guide to Data, Privacy and Spam Compliance

Practice Management and Business Skills

CPD Points 1

Electronic marketing enables businesses of all sizes to easily reach their customers, but how can lawyers best support businesses to comply with the myriad legal and regulatory requirements?

The vast majority of businesses today rely on email marketing to promote their products and services, and communicate with their customers. However, many businesses are unaware of the scope of the laws regulating electronic marketing, and non-compliance can result in serious reputational and financial consequences.

Lawyers can play a vital role in supporting businesses to understand and comply with their obligations. This course is designed to equip you with the necessary knowledge to advise clients in relation to using electronic marketing messages. The course covers:

  • Legal and regulatory obligations under the Privacy Act
  • Obligations under the Spam Act and DNCR Act
  • Practical steps to ensure compliance with the legislation

Published: September 2022

Author Profile

LawCPD author: Karen Lee

Karen Lee

Karen is the principal of Legal Know-How, a legal consulting practice which provides expert legal advice and user-friendly knowledge management solutions to financial institutions, large corporates, SMEs and law firms. 

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